VY Not: Maybe They're Digging For Vowels

Please to be enjoying this photo of various luminaries "breaking ground" on the soon-to-be-built, vowel-challenged VY mixed-use project at Reston Heights. (We're guessing they were using shvls to dig.)

If the thought of another dollop of bollardy goodness isn't enough to get your earth-toned heart pumping, try this stirring quote from the grndbrkng ceremony:

“Reston continues to be a thriving submarket, and JBG is pleased to be expanding our strong presence here,” said Principal Greg Trimmer. “VY at Reston Heights will be an active destination with social public spaces, new living options, and new shopping and dining for all of Reston.”

That's right. You might have thought you're living in a community, silly rabbits, but you're not. You're not even living in a Census-Designated Place. Instead, we're all denizens of a "submarket." Think The Matrix, only with worse traffic and none of the awesome slow-mo bullet dodging.

In other vowel-related news, we stumbled across this exciting promotional video for the vowel-free BLVD apartments soon to open on the other side of the Toll Road. Check it, as the kids haven't said in years:

Along with some seriously sweet CGI of the rooftop pool and floor-to-ceiling windows in the bedrooms and the jet-age "stainless steel" appliances and whatnot, the video is chock full of awesome stock B-roll trying to "sell" the D.C. region as a hip place, with BLVD at Ground Zero of urban/suburban flair. We'll save you one minute and 41 seconds of your life and show you the money shot, naturally taken in a chain coffee (or, in this case, cff) shop:

You may hate unrestrained development and faddish naming conventions, but you've gotta love that facial hair, the end.